Saudia, the national airline of Saudi Arabia, has announced its plans to invest in modern digital technologies to enhance its operations and customer experience. The airline has set up a digitalization department to oversee the transformation, with a focus on three key areas: customer experience, operational efficiency, and innovation.
In the customer experience department, Saudia plans to develop a digital platform that will allow passengers to book flights, manage reservations, and access other services online. The platform will also provide personalized recommendations based on passengers' preferences and travel history.
To improve operational efficiency, the airline will implement digital solutions that will streamline its processes and reduce manual labor. These solutions will include an electronic flight bag for pilots, which will replace traditional paper-based flight manuals and improve safety and accuracy.
Innovation is also a key focus for Saudia, which plans to invest in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT). The airline hopes to use these technologies to develop new products and services that will enhance the travel experience for its customers.
Saudia's digitalization plans are part of its broader efforts to transform itself into a leading global airline. The airline has already made significant investments in its fleet and network, and these latest plans demonstrate its commitment to innovation and customer service. With these initiatives, Saudia is well positioned to compete with other major airlines in the region and around the world.